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Coca-Cola Invites You to Support Team USA’s Athletes by David Brbaklic
  • July 3, 2012
    • ,

You’ve already seen the Coca-Cola Team USA “Eight Pack”, right? Well, the company released a follow up video that gives kind of a deeper meaning to the limited edition cans.

Photo: Coca Cola

By purchasing the cans, people can support the athletes, and in return, they can participate in different quiz games and reward programs on a dedicated website, getting a chance to win valuable prizes. Have a look at the video released by Coca-Cola:

By deciding to support members of USA’s Olympic Team that are not so famous (even Paralympic athletes, the part of the team whose accomplishments often get neglected), Coca-Cola showed that its not always about signing and promoting the biggest stars. They could have picked some of the NBA superstars, Tyson Gay or Michael Phelps, but they didn’t, and that is why I must pay a tribute to Coca-Cola. Way to go!

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BY David Brbaklic

Staff Writer

David Brbaklic
Jack of all trades, master of none. Enrolled in an architecture course at the Faculty of Architecture in Belgrade in 2009, has been introduced to a variety of fields ranging from art, graphic design and 3D visualization to architecture itself. Has been trying to figure out how to make them all work together since.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.