Oreo, Facebook, Google and other Brands Support the Gay Pride Parade
As Adweek reported, on June 25th, Oreo brand (Kraft Foods) surprised its 26,981,473 fans on Facebook with a gay pride cookie supporting the famous San Francisco Gay Pride Parade… Read Full Story
Are You Ready for Some Wine Sippin’ in Starbucks?
Starbucks is a company always ready to experiment with new sales concepts, and that’s probably the reason why they are doing so good as a brand… Read Full Story
McDonald’s Unveils Mad Men Inspired Uniforms, Prepares for the Olympics
If you’ll be visiting London this summer to watch the Olympics, and it happens you stop by at McDonald’s in the Olympic Park, or the Athletes Village in Stratford, you might just find yourself in a strange situation where all the workers are dressed up in 60s style clothes… Read Full Story
Dewar’s Strengthens Its Relationship With TED, Announces a 3-year Partnership and a New Blend
Dewar’s, the famous blended Scotch whiskey brand, has announced a 3-year partnership with TED after a succsessful collaboration with in 2011, which is set to launch this year at TEDGlobal conference in Edinburgh, Scotland… Read Full Story
New Dior Addict Campaign is Addictive Like Never Before
The French fashion house Dior has showed us once again its recognizable note of playful elegance presenting its latest campaign and video for well known Dior Addict fragrance line… Read Full Story
Nike Celebrates 40 Years of Women in Sport
Celebrating female athletes on Title IX’s 40th anniversary, Nike has decided to encourage once again using its society and social impact. Showing respect for the female engagement in sport, the brand has released a new video entitled ‘Voices’… Read Full Story
Effie Releases 2012 Effectiveness Index Report, McDonalds Declared as the Most Effective Brand Globally
The global marketing intelligence service Effie Worldwide in association with Warc have announced the global results of the Effie Effectiveness Index after analyzing finalist & winner data from 39 worldwide Effie competitions from past year… Read Full Story
Chrysler Partners With Warner Bros. for the Premiere of The Dark Knight Rises, Turns to Fans for Creativity
Warner Bros. Pictures together with Chrysler have prepared a very special contest called “Imported from Gotham City“ where fans of the Batman film series will have the unique oppurtunity to demostrate their creativity… Read Full Story
Powerade Sports Academy Launches, Provides a Chance for Amateur Athletes
As a part of the global Powerade “Power Through” campaign for the London 2012 Olympic Games, Powerade will offer an unique oportunity to amateur atheletes all around the world to train with professional grade atheletes and coaches… Read Full Story
PUMA Gears Up for London 2012, Announces PUMA YARD
The London 2012 Olympic Games are simply becoming a mecca for big brands and it’s no wonder that a vast majority of them are focusing all their marketing strategies to develop a more creative solution in order to be noticed… Read Full Story
