Top Stories – A Bit Different Approach to Social Media by Srdjan Toljagic
I want to introduce you to some brands that use social media in a different way. Sponsored stories, tweets, and short term brand engagement is no longer enough if you really want to be seen or heard, so these brands decided to try something new, either in a creative way, or a new online strategy.
At the beginning of 2012, a lot of companies had cut backs due to the economic crisis, but Domino’s found a way to boost their sales by 43% on a tight budget, using only social media and smartphone apps… Full Story
Dell tried a new strategy with their ‘Share and Earn’ campaign in which they made their e-mail subscribers micro-affiliates to promote their products through social media, with a twist. The subscribers earned money by advertising Dell… Full Story
Guinness made the most out of QR codes which got boring very fast. Only when you fill the glass with beer, you see a QR code on it, and once you scan it with your smartphone it automatically Tweets, posts on Facebook, checks in via Foresquare and more… Full Story
The first Twitter commercial, and one of the most creative ways to use Twitter, for sure. Smart Argentina made an animation using more than 450 Tweets to make their car drive through Twitter. Even the English Queen liked it. Full Story
Similar to the Smart Argentina Twitter animation, but this time it’s VW and on Facebook. They made a flipbook out of 200 photos that animate Volkswagen Amarok: the ultimate all terrain vehicle. Full Story
Denmark’s famous chocolate company set up a temporary store where you bought chocolates not with cash or credit cards, but with promises of good deeds via iPad’s in the store. Those promises were published on Facebook, so the promises would be kept (and a large social media buzz achieved, of course). Full Story
This one isn’t really a campaign, nor a marketing effort or such. Lets call it a “crisis management”, although no real crisis was present. An apology to one very unsatisfied customer (the influential U.K. blogger October Jones). A rather strange apology. Full Story
Hope you enjoyed these tweets, posts and campaigns, we sure did.
- 197 posts