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Top Stories – A Bit Different Approach to Social Media by

  • July 1, 2012
    •

I want to introduce you to some brands that use social media in a different way. Sponsored stories, tweets, and short term brand engagement is no longer enough if you really want to be seen or heard, so these brands decided to try something new, either in a creative way, or a new online strategy.

Domino’s Pizza 

At the beginning of 2012, a lot of companies had cut backs due to the economic crisis, but Domino’s found a way to boost their sales by 43% on a tight budget, using only social media and smartphone apps… Full Story

Dell

Dell tried a new strategy with their ‘Share and Earn’ campaign in which they made their e-mail subscribers micro-affiliates to promote their products through social media, with a twist. The subscribers earned money by advertising Dell… Full Story

Guinness

Guinness made the most out of QR codes which got boring very fast. Only when you fill the glass with beer, you see a QR code on it, and once you scan it with your smartphone it automatically Tweets, posts on Facebook, checks in via Foresquare and more… Full Story

Smart

The first Twitter commercial, and one of the most creative ways to use Twitter, for sure. Smart Argentina made an animation using more than 450 Tweets to make their car drive through Twitter. Even the English Queen liked it. Full Story

Volkswagen

Similar to the Smart Argentina Twitter animation, but this time it’s VW and on Facebook. They made a flipbook out of 200 photos that animate Volkswagen Amarok: the ultimate all terrain vehicle. Full Story

Anthon Berg

Denmark’s famous chocolate company set up a temporary store where you bought chocolates not with cash or credit cards, but with promises of good deeds via iPad’s in the store. Those promises were published on Facebook, so the promises would be kept (and a large social media buzz achieved, of course). Full Story

Sainsbury’s

This one isn’t really a campaign, nor a marketing effort or such. Lets call it a “crisis management”, although no real crisis was present. An apology to one very unsatisfied customer (the influential U.K. blogger October Jones). A rather strange apology. Full Story

Hope you enjoyed these tweets, posts and campaigns, we sure did.

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BY Srdjan Toljagic

Author

Srdjan Toljagic
Balancing between business and fun, but always finding them co-dependent, Srdjan is a marketing and guitar wiz from Novi Sad, Serbia. Studying Graphic Design, but focusing on becoming an expert in the marketing field. He is an energetic, verbose, and sometimes over passionate individual.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.