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Starbucks Breaths in New Life to The American Mug & Stein Factory by Branding Magazine
  • July 1, 2012

East Liverpool was once the heart of artisan ceramic manufacturing and the pottery capital of the world. This town is now crippled by double-digit unemployment and is an indicator of a much different, struggling America. But hope springs eternal. The American Mug & Stein factory is responsible for handcrafting the Indivisible Ceramics Mug and other products for Starbucks.

These orders, in addition to a new loan received in part thanks to the Create Jobs for USA program, are helping the factory grow and hire new workers.

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BY Branding Magazine

Branding Magazine
    • 363 posts
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.