Dewar’s, the famous blended Scotch whiskey brand, has announced a 3-year partnership with TED after a succsessful collaboration with in 2011, which is set to launch this year at TEDGlobal conference in Edinburgh, Scotland. The conference will feature renowned international speakers from different domains ranging from technology to arts including the likes of the visual effects artist Robert Legato and singer and songwriter Macy Gray. Dewar’s will be in charge of all the drinks during the events and will also organize an after party at The Caves venue with live music from internationally recognized artists.
This partnership will also serve as a promotional channel for Dewar’s new limited edition product called Dewar House Experimental Batch 39, inspired by Tommy Dewar, the son of the founder John Dewar Sr, as a tribute to his work related to the famous brand. The first 30 bottles will be featured exclusively at TED screening events taking place around the world.
For this occasion, Dewar’s has also prepared three new whiskey-flavored cocktails with a vintage feel based on Charles H. Baker JR’s recipe book, ‘Jigger, Beaker & Glass: Drinking Around The World’.
Photos: D NA
Tom Swift, Global Marketing Manager, Dewar’s, said: “Dewar’s is extremely proud to announce its 3-year partnership with TED. Through this collaboration, we will demonstrate our commitment to innovation and ideas, ensuring we continue to push the boundaries of creativity. We’ve got exciting plans for TEDGlobal 2012 and are looking forward to bringing them to life.”
In February this year, Dewar’s partnered with TED to showcase Dewar’s Hub, a brand new interactive experience that distilled and visualized real-time Twitter conversations. It also allowed users to play with real-time TED tweets that have been projected onto a plinth and sorting them by using hand motion detection, they became a part of the conversation.
“We’re partnering with Dewar’s over the next three years to focus on collaborations that grow our collective vision of exploring and spreading great ideas,” said Ronda Carnegie, Head of Global Partnerships at TED.
As a special bonus, the famous brand will also be offering visitors of its distillery in Aberfeldy, Scotland a unique opportunity to see the whole bottling process and even personalize their own whiskey bottle with a name, tasting notes and sealed with wax.