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Nike Celebrates 40 Years of Women in Sport by Katarina Radovic
  • June 25, 2012
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Celebrating female athletes on Title IX’s 40th anniversary, Nike has decided to encourage once again using its society and social impact. Showing respect for the female engagement in sport, the brand has released a new video entitled Voices, created by advertising agency Wieden + Kennedy.

The Education Amendments which provide sports achievements for both genders has created legendary female athletes. Some of them are actually part of the Voices, such as legendary distance runner Joan Benoit Samuelson, Lisa Leslie (four-time gold medalist), with USA Boxing’s 6-time national champion Marlen Esparza and Diana Taurasi (two-time gold medalist). These amazing women have broke all the barriers of society and became inspiration for all the next generations of female athletes and champions.

This is one of the motivational videos that’s actually amusing to watch. I think that reducing of the characters and voices from the different generations and sport field somehow makes the story more significant and influential. All your opinions about the video and its concept and story, and inspiring thoughts, you can share on Nike Women Facebook and join the conversation on Twitter via #MAKETHERULES.

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.