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Chrysler Partners With Warner Bros. for the Premiere of The Dark Knight Rises, Turns to Fans for Creativity by Branding Magazine
  • June 23, 2012
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Warner Bros. Pictures together with Chrysler have prepared a very special contest called “Imported from Gotham City“ where fans of the Batman film series will have the unique oppurtunity to demostrate their creativity by creating a co-branded TV spot featuring the likes of these two brands together. Fans and contestants will have two weeks to create their own version of “Imported from Gotham City” commercial by utilizing a media kit that containts film footage, music stems from the official trailer and Chrysler 300 car footage. After the contest ends, a gallery of submissions with all the works will go live on June 30 followed by a four-day public voting period where fans can choose their favorite videos.

Source: www.importedfromgothamcity.com

Once chosen, the top three finalists will have their videos reviewed by no other than Christopher Nolan himself – he will also personally announce the winner:

“We’re excited for the opportunity to tap into the creative community online and allow those who participate to showcase their talent and passion. We look forward to seeing what unique spots people produce,” says Nolan.

The winning spot will recieve a debut on national television the week of the film’s release and the winner will recieve a trip to Hollywood to finish the spot alongside a professional editor before travelling to New York City to attend the red carpet premiere screening of “The Dark Knight Rises,” on Monday, July 16.

The Chrysler – WB partnership also features a 60-second TV commercial entitled The Chrysler 300 – Official Imported from Gotham City, Directed by Stacy Wall and featuring a 2012 Chrysler 300:

“The 2012 Chrysler 300 featured in this marketing and advertising campaign was created intentionally to look as if it could be driven on the streets and fit in to the nightlife of Gotham City; it’s clearly a vehicle that stands out and makes one take notice,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC.

This partnership comes just a month after the Mountain Dew + The Dark Knight Rises venture, but let’s also not forget the Chrysler’s 2011 Superbowl commercial featuring Eminem, which won the last year’s Emmy award.

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BY Branding Magazine

Branding Magazine
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.