As a part of the global Powerade “Power Through” campaign for the London 2012 Olympic Games, Powerade will offer an unique oportunity to amateur atheletes all around the world to train with professional grade atheletes and coaches at the Powerade Sports Academy during this year’s Olympics. Amateur athletes who are true sports freaks will have a shot at attending the week long training courses, where specialist athletes such as Mechelle Lewis Freeman and John Amaechi and also coaches such as Ben Titley will provide a great insight to the eager amateurs in order to perfect their training routine and to become better athletes.
John Amaechi says, “The Powerade Sports Academy is designed to give people who are passionate about sport a taste of life as a world class athlete. Coaches step in at that moment when athletes hit the wall and think they can’t go on. You could say that Powerade provides a similar type of motivation – helping to push athletes from breaking point to breaking through. I’m looking forward to meeting the participants and coaching them to be the best they can be at the Academy this summer.”
The Powerade Sports Academy’s main focus will be on teaching skills in five different Olympic sports:
The academy will also include a program of inspirational lectures to boost the athletes’ morale, training and hydration tips and will also feature meals designed by the famous nutritionist Beatriz Boullosa.
Bachir Zeroual of Powerade comments, “All athletes have moments of doubt where they’re not sure if they can go on — whether they’re professional or amateur. Ultimately, it’s the ability to go from “I can’t” to “I can” that defines us as athletes, and very often it’s the belief and motivating voice of a coach that pushes athletes to achieve their potential. Our “Power Through” campaign celebrates the role of coaches, so we’ve organized the Powerade Sports Academy to give amateur athletes the opportunity to train with professional coaches and athletes in order to push themselves and see what they can achieve.”
Besides the Sports Academy, Powerade is also the official sports drink of the London 2012 Olympic Games and as such it will provide hydration to more than 10,000 professional athletes, while also providing a level of customization to Powerade Sports Bottles and also featuring an app called ‘Hydration Coach’ which will calculate a ‘hydration score’ and offer routes and check-ins across several London landmarks to plan running, walking or cycling routes.