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Weekly Recap: Coca-Cola, Ikea, Gillette… by Branding Magazine
  • June 18, 2012

Gillette’s Father’s Day Campaign

Procter & Gamble, the official sponsor of the Olympic Games, launched a “thank you mom” campaign at the beginning of March… Read Full Story

IKEA Cardboard Posters Transform Into Moving Boxes

As I’ve read, it turns out that July 1st is a popular moving day in Quebec, Canada, and as a result it causes a bit of chaos and a certain lack of… Read Full Story

Evian Delivers Water at the Touch of a Button

Evian, the French mineral water brand, decided to establish a closer, online connection with consumers… Read Full Article

Coca-Cola Gives Us a Little Bit of Happiness With Its New Ad

Even though they are set around the the world for a different reason, security cameras have been used in Coca-Cola’s new ad to show some good deeds people are capable of… Read Full Article

Chandon Unveils The American Summer Bottle

Chandon, a California based winery – subsidiary of  LVMH (Moët Hennessy – Louis Vuitton), has unveiled a limited edition bottle… Read Full Article

H&M and Maison Martin Margiela – The Latest Fashion Collaboration

H&M never sleeps – after many fashion collaborations, the brand has made another, this time with a bit more avant-garde designer Maison Martin Margiela… Read Full Article

Coca-Cola Releases Limited Edition 2012 London Olympics Cans, The “Eight-Pack Of Athletes”

We’ve already seen the Australian version of the limited edition Coca-Cola Olympic bottles, but here is another Coca-Cola Olympic limited edition package… Read Full Article

Kopparberg Launches “Swengland” Campaign for Euro 2012, Gives Away Fake Mustaches

Kopparberg has launched its first soccer-based campaign, concentrating mainly on upcoming European Soccer Championship… Read Full Article

The Evolution of Influence: How Creative Firms Came to Power

Throughout the last century, creative people – notably writers and designers – played an increasingly important role in the world of business… Read Full Article

The Intersection of Digital and Brand

One of the side effects of the rate of change every brand team experiences is that looking back can seem, well, foolish… Read Full Story

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BY Branding Magazine

Branding Magazine
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.