Sharp, the Euro2012 official supplier of LCD TVs and solar panels, is launching a fan research project and sending a mobile fan laboratory, the FanLab truck, out on its travels to find out more about European fan culture.
Including biometric data, online and mobile surveys, Sharp is researching how emotional European fans are regarding football, and how badly they want the success of their team.
Work Club has developed a new digital platform in order to engage millions of football fans from Europe. The goal is to find out if they are confident about their teams as well as their opinion on the following games. The interesting example is the revelation that both Czech and Greek fans feel less confident since their opening match. Furthermore, on this platform you can also find infographics representing words Czech and Greek fans associate with their teams and graphs showing how confident the teams in each of the groups are.
“FanLabs means that we can now literally get inside the head of football fans giving Sharp a never-before seen insight into one of its biggest target consumers,” shared Paddy Griffith, a member of the Work Club creative team. The promotion includes the digital activation and a TV spot, which is to be aired in 16 markets—Sharp aims to show this advert in the FanZones in Euro 2012 hosting countries, Poland and Ukraine, to around 350 million fans total.
Visit the Sharp FanLabs web page here and get a unique opportunity to participate in Europe’s biggest fan project.
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