H&M never sleeps – after many fashion collaborations, the brand has made another, this time with a bit more avant-garde designer Maison Martin Margiela and his French fashion house. After many speculations about this next fashion team up, H&M has officially confirmed it yesterday. Following that annunciation, the brand has released two videos that show us the fashion sketching process.

Photo: H&M

 “Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment“, says Margareta van den Bosch, creative advisor at H&M.

“We are very happy to present Maison Martin Margiela pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.” said Maison.

Once more H&M makes the luxury brand affordable to all of us. So far, all H&M’s collaborations were a major fashion success, which makes me think that this one will not be an exception. The French brand has a hard task to catch up with  previously accomplished success of H&M’s collaborations with Versace, Marni, Karl Lagerfeld and few others. The new collection is expected to hit the market on November 15 in 230 stores worldwide and online.