Coca-Cola Releases Limited Edition 2012 London Olympics Cans, The “Eight-Pack Of Athletes” by Katrina Radic
We’ve already seen the Australian version of the limited edition Coca-Cola Olympic bottles, but here is another Coca-Cola Olympic limited edition package – cans dedicated to team USA:
The limited edition cans are called the Coca-Cola “Eight-Pack“ and were designed by design studio Tucker Duckworth. They feature silhouettes of the “Eight-Pack” team, that includes sportsmen and woman such as David Boudia, Henry Cejudo, Marlen Esparza, John Isner, Shawn Johnson, Jessica Long, Alex Morgan, and David Oliver.
“The designs cleverly use patriotic stripes to convey movement and context for the different sports,” Tucker Duckworth told The Dieline. “The cans will rotate throughout the summer with a new one hitting the market every two weeks, culminating with a can featuring a special composite logo in time for the opening of the Olympic Games. There are six different Fridgepack versions launching in 2 phases. Designs are also extended across larger can packs, bottle labels, and mini cans. The designs will also appear on in-store displays, premiums and select TV spots.”
You already know my thoughts about Coca-Cola’s designs for the Olympics from the previous article about limited edition Olympic bottles. But what do you think about these limited edition cans?