Since its humble beginnings in 2006, Twitter has grown up to be an incredible social networking tool that has the power to connect users with their favorite brands, fans with celebrities and bring more openness to the whole world. It has also proved to be a very successful news source, providing live coverage to a number of events – from social gatherings all the way to revolutions. During all this time, Twitter has also worked hard to promote the brand by featuring the recognizable little blue bird called Larry (after the famous basketball player Larry Bird) together with Twitter typography as much as possible. With the Twitter brand awareness increased in the recent years and, ironically, the usage of Twitter to increase a brand’s awareness resulted in a change of Twitter’s visual style:
Image: Branding Magazine
By comparing these two logos (the old and the new one) you may be wondering why would anyone call such a slight change ‘a new logo’? Well, as it turns out Twitter has an entire ideology dedicated to support this redesign:
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends,” explains Doug Bowman, Twitter’s Creative Director.
“Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility,” adds Bowman.
Twitter has also made a short video called ‘Our New Twitter Bird’ where precisely measured and overlapping circles are coming together to form a flawless shape of a bird:
With the announcement of this new logo, Twitter also officially drops the old typography (including the famous bubbled letter T) and simply uses the redesigned Larry to promote Twitter as an internationally recognized symbol – a very bold and impressive move towards a well-defined and well-placed internet brand.
“Twitter is the bird, the bird is Twitter,” says Bowman.
Twitter’s new logo in available for download as of now from the official brand resources page with updated usage guidelines.
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