Volkswagen, the German car manufacturer, although claiming to be all about cars, has been breaking that rule for seven years in the United Kingdom. For a good cause, of course. VW has been committed to sponsoring independent cinema all across the UK during the past six years, and this year has decided to make that involvement even bigger. It launched an initiative called “See Film Differently”, which revolves around a website that delivers exclusive content such as behind the scenes stories, inside news on the upcoming films, and interviews with actors and directors, all from the world of independent cinema.
As a part of that initiative, VW has teamed up with DDB London to produce three promotional videos for the initiative that gives viewers an interesting insight in the “real” origins of some of the most iconic scenes in the movies Taxi Driver, Jaws and The Silence of the Lambs. All three videos start with the tagline “Some of the most famous moments in cinema were never scripted” which goes along perfectly with the catchword “See Film Differently”. All three spots were directed by Ivan Zacharias, and give a humorous twist to the films they refer to, which have, in fact, a very serious plot. Take a look at the videos below, and see what “actually happened” back in the days when the movies were shot:
From the three movies, I’ve only watched The Silence of the Lambs (I recognized the tic), so I might not be the right person to comment on the spots referring to the other two films. However, the comments are positive, and people seem to really like them. Well, it’s Volkswagen, after all. And we all know Volkswagen launches memorable ads. Just take the “Welcome to the Bark Side“ commercial or the 2012 Passat commerical, for example. You’ve just gotta love ‘em for always having that subtle dose of humor.