There’s a certain charm in British utterly minimalistic yet elegant designs, and we can surely see that charm here too: In this new, classically-styled campaign, British Airways depicted themselves as a classic brand, with the obvious goal of returning the luxury experience to flying. As opposed to other airlines that keep cutting back on their menus, these ads are concentrated on telling us that British Airways aren’t. In fact, they’re taking their cuisine to the next level, depicting, through the ads, the (not so simple) process of making the food on the plane the ultimately best food it can be, telling us that the air company won’t only fly us from one destination to another, but also fulfill our hedonistic needs while doing so.

Check out the printed ads, followed by TV spots:

Photos: Adweek

Created by Bartle Bogle Hegarty agency, New York.