Celebrating the Facebook milestone of one million “likes” has become somewhat of a trend for socially engaged brands. Instead of using it as an opportunity to tout new merchandise or celebrate their history, Nautica, the US based apparel brand, used it to simply thank their fans through a nostalgic, warm-hearted look at a collection of Nautica super-fans and their Facebook photos from over the years, thanking them and all the fans for being a part of Nautica’s world, as seen in the video below:

This is a part of Nautica’s All Fans on Deck Facebook campaign, that also featured a month-long fan sweepstakes, giving away Nautica gift cards and a grand prize trip to their Fall fashion presentation in NYC.