‘Fueling Better Days’ – Refreshing Kellogg’s 106 Year Old Brand
This past week, Kellogg’s unveiled a fresh new visual identity for the company’s 106 year old brand. In a proactive move for Kellogg’s, the company partnered with Interbrand, Leo Burnett, and digital agency VML to update the logo… Read Full Story
Mountain Dew is Taking Us to Gotham City
Blockbuster movies just can’t pass without the attention of major brands – the upcoming Batman sequel “The Dark Knight Rises” is no exception. Mountain Dew has announced a partnership with Warner Bros. Picturesand Legendary Pictures for a special movie promotion… Read Full Story
Early Samsung Marketing Efforts for Galaxy S III
Samsung launched a TV commercial two weeks before the official release of their new Galaxy S III smartphone… Read Full Story
5 Myths about Social Commerce
Naturally, it’s difficult to talk about social and not talk about Facebook. The social network that now counts over 900 million users worldwide has definitely paved the way to social commerce, with brand pages, Marketplace, virtual gifts and more… Read Full Story
Ford’s ‘Models Of Courage’ Campaign Helps Breast Cancer Cause
Ford launched a ‘Models of Courage’ campaign in order to demonstrate goodwill and raise awareness of breast cancer… Read Full Story
Top Internet IPOs in the Last 10 years – Facebook no.1?
The recent Facebook IPO announcement in February still has everybody on standby, since it is to become the biggest Internet-related IPO on record. The numbers really speak for themselves here… Read Full Story
Pouring Beer in a Cup Has Never Been More Social
Adweek wrote very nicely: QR codes have been exhibiting an uncharacteristic characteristic lately—they’ve been not sucking as much - and I agree. I guess when you think about it, there could be very creative ways to use QR codes, and a lot more brands using them that way… Read Full Story
Find Out “What’s Coming Next” in Kit Kat’s new Campaign
Kit Kat launched a new campaign in the UAE called “What’s Coming Next”, taking their famous break to the next level and depicting how it can be very helpful before tackling a situation, such as a situation with the “Boss”,“Girls” or “Parents”… Read Full Story
Facebook Marketing for Big Brands [Infographic]
Check out this great infographic by Socialbakers that shows global brands engagement with users, social growth and their rank among top countries on Facebook… Read Full Story
Nike Interactive Exhibition – “The Super Natural Ride”
When it comes to interactive projects no one does them better than Nike. Named The Super Natural Ride, Nike has presented its latest interactive exhibition in Tokyo… Read Full Story
