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Coca-Cola Rolls Out Limited Edition 2012 Olympic Games Bottles by

  • May 21, 2012
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After many Olympic-related campaigns such as the Torch Relay, The Coca-Cola Beatbox and of course the global Move to the Beat campaign, Coca-Cola now rolled out two limited edition alluminium bottles in Australia, to commemorate the 2012 Olympics. The bottles will hit the market on June 8 and will be available through August in select licensed venues.

Photos: minecraftforum.net

I’m kind of disappointed with the overall design of anything Coca-Cola’s done for the 2012 Olympics. The massive tradition and history both the Olympics and London as a city have could have been beautifully used throughout any campaign designs, instead of all of these vibrant anyone-could-make-them shapes and colors (as seen on the bottles above, too). These shapes and colors we see through the overall Coca-Cola Olympic campaigns make the event look absolutely cheap, when, in my opinion, they really, really, should look a bit more sophisticated.

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BY Katrina Radic

Author

Katrina Radic
Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.