Does your brand suck? This is not a question that is often raised in marketing or board meetings. However, a quick search on Google may reveal what some of your consumers really think and feel about your brand. Anti-brand websites such as dellhell.net, ihatestarbucks.com, bloodyburberry.com and ihateryanair.org and social media communities have become a ubiquitous channel for consumers to let off steam and make their views and opinions public.
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