• http://twitter.com/MyGiftWand MyGiftWand

    Apps for social commerce and especially social gifting are actually taking off. We’re really glad to hear that! It seems like there is a lot of room for innovation in the space. We believe in the social gifting model – Facebook provides a great platform for the spread of egift cards. For retailers, a Facebook app like MyGiftWand is a powerful tool that helps them leverage the social network to reach a targeted demographic by providing special incentives to users based on the age, gender and location of the recipient. For consumers, the fact that social gifting is easy, fast and fun makes it a big win.