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Volkswagen Polo Dad Joins The Successful Dad Ads by

  • May 16, 2012
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Lately dads have been quite popular in the advertising world, I have already mentioned Google+: New Dad being one of my favorites in my Google+ article, but VW Polo Dad is very close to kick him off his throne.  The new  TV ad for the Volkswagen Polo has already reached more than 210 000 views on YouTube in only 5days which shows us how easy is Mr. VW Polo Dad reaching the hearts of consumers.

The ad tells a story about a relationship of a protective father and his daughter showing all the happy moments they shared while she was growing up and he enjoyed taking care of her and protecting her until the day when he has got to give up that role to the small but tough Volkswagen Polo. Music following the story includes I’ll watch over you lyrics that incorporate the main message of the ad and that is to trust Volkswagen Polo with what you care about the most: your loved ones. The agency taking the credits for introduction of another heart-melting dad to the advertising world is London’s DDB.

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BY Andrea Skarica

Community Manager

Andrea Skarica
Digital marketing enthusiast born in Zagreb, Croatia. After finishing her Masters in Marketing, Andrea moved to the capital of tango and creativity; Buenos Aires, Argentina. Got her heart stolen there and then followed it to Dublin, Ireland where she currently lives surrounded by all the IT companies she loves to write about. Living by the rule if there's a will, there's a way, Andrea enjoys traveling, dreaming and feeding her head with all the things she needs when she's hungry :)
  • http://www.irishwebexperts.com/ Paul M

    Nice post. perfect video supports too. Enjoyed reading!

  • Surething3

    It should be mentioned that the song in this ad is a copy of a Beach House track titled: “take Care”. Beach House declined to have their song used in the advert so DDB hired out a band to make an almost exact copy. 

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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.