Volkswagen Polo Dad Joins The Successful Dad Ads by Andrea Skarica
Lately dads have been quite popular in the advertising world, I have already mentioned Google+: New Dad being one of my favorites in my Google+ article, but VW Polo Dad is very close to kick him off his throne. The new TV ad for the Volkswagen Polo has already reached more than 210 000 views on YouTube in only 5days which shows us how easy is Mr. VW Polo Dad reaching the hearts of consumers.
The ad tells a story about a relationship of a protective father and his daughter showing all the happy moments they shared while she was growing up and he enjoyed taking care of her and protecting her until the day when he has got to give up that role to the small but tough Volkswagen Polo. Music following the story includes I’ll watch over you lyrics that incorporate the main message of the ad and that is to trust Volkswagen Polo with what you care about the most: your loved ones. The agency taking the credits for introduction of another heart-melting dad to the advertising world is London’s DDB.
Enjoy the video: