Find Out “What’s Coming Next” in Kit Kat’s new Campaign by Branding Magazine

Kit Kat launched a new campaign in the UAE called “What’s Coming Next”, taking their famous break to the next level and depicting how it can be very helpful before tackling a situation, such as a situation with the “Boss”, “Girls” or “Parents”.

The territory of ‘a break’ which Kit Kat managed to occupy for decades, is one of the richest in the confectionary category worldwide. This inspiring positioning continues to evolve, triggering the sparks of new ideas and even more interesting work. The “What’s Coming Next” campaign was developed to showcase a new angle to the classic Kit Kat break we’ve always known and loved. It is the little break one needs before tackling a situation, as opposed to a break one takes from something tiring or boring. Having a little time to get in the right frame of mind before doing something, can influence the experience of doing it.

Created by JWT Dubai.

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