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Nike Interactive Exhibition – “The Super Natural Ride” by Katarina Radovic
  • May 14, 2012
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When it comes to interactive projects no one does them better than Nike. Named The Super Natural Ride, Nike has presented its latest interactive exhibition in Tokyo. The project has come as the creative income of the 11 talented illustrators, graphic designers and creative studios in Japan. The exhibition opened a few days a go at Yane Plaza in the center of Roppongi Hills in Tokyo.

Photo: Freshnessmag

The main inspiration was the Lightness Experience and Flexibility Experience that should emphasize all the features of the sneakers design. The concept is created as a combination of minimalistic elements of nature and a fine artistic approach. I like that every Nike’s multimedia showcase or three-dimensional installation has remained literal to Nike’s usual appearance. If you stay in Tokyo these days take time and visit the exhibition – it will be open until June 3rd.

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.