When it comes to interactive projects no one does them better than Nike. Named The Super Natural Ride, Nike has presented its latest interactive exhibition in Tokyo. The project has come as the creative income of the 11 talented illustrators, graphic designers and creative studios in Japan. The exhibition opened a few days a go at Yane Plaza in the center of Roppongi Hills in Tokyo.
The main inspiration was the Lightness Experience and Flexibility Experience that should emphasize all the features of the sneakers design. The concept is created as a combination of minimalistic elements of nature and a fine artistic approach. I like that every Nike’s multimedia showcase or three-dimensional installation has remained literal to Nike’s usual appearance. If you stay in Tokyo these days take time and visit the exhibition – it will be open until June 3rd.