Old Spice’s Daily Dose of Championism
Old Spice, together with Wieden+Kennedy, decided for something different than the usual “the man your man could smell like“ approach in this fresh and hilarious campaign for a new line of products dubbed “The Champion line”… Read Full Story
Red Bull Airdrop – Landed!
The Red Bull Airdrop project was successful, giving wings to students by airdropping their product worldwide, in 55 countries and 6 different continents, completing its biggest guerrilla project ever, all in one day… Read Full Story
T-Mobile’s Girl Next Door Gets a New Look
In an effort to promote the speed of its 4G network, and distance the brand from its failed deal with AT&T, T-Mobile is revving up to launch a new advertising campaign that features an edgier Carly Foulkes aka “the T-Mobile girl“… Read Full Story
The Most Powerful Brands in Social Media
Market Strategies International conducted a research of 146 leading brands success in social media in 2011. The measurements include both consumer-generated social media and the brands’ sponsored content… Read Full Story
BlackBerry’s Attempt at Being Cool
Here we have a very lame attempt from Blackberry to promote the efficiency of their physical keyboards as opposed to the very popular touchscreen ones, consisting of two dorks trying to act like the Mythbusters, intelect-insulting humor and… Read Full Story
Punch Top Can – Miller Lite’s Newest Gimmick
To make beer pouring easier and shotgunning more sophisticated, Miller Lite designed a new can which contains two tabs – the standard one is complemented by another for a “smoother pour with less glug”… Read Full Story
Volkswagen Takes You on A Ride on Facebook
After Smart Argentina made their first drive through Twitter using more than 450 tweets that turned into an animated smart car drive, now we have the new social media drive operated by Volkswagen Amarok… Read Full Story
Promoting Refreshing Life with Corona Light
Nowadays every commercial tries to convince you that only the product it advertises makes you happy, whereas if you use a generic product you live a dull and boring “9 to 5″ life. This time Corona strikes its own product… Read Full Story
Experience Digital Weather With Burberry’s ‘World Live’
The only bright side of bad weather is that you can wear your trench coats, and no one knows that better then Burberry. Celebrating the opening of the first Burberry store in Taipei, Taiwan, the brand literally showed us its adaptation of weather… Read Full Story
Tree Top Juice Reminds Us of the Wonders of Nature in New TV Spot
Here is the first Cole & Weber’s United TV spot for Tree Top juice after 30 years, called, simply, ‘Cool’. It was made in order to promote the product and show that it differs from the competitors by the way that it is made… Read Full Story
