Here is the first Cole & Weber’s United TV spot for Tree Top juice after 30 years, called, simply, ‘Cool’. It was made in order to promote the product and show that it differs from the competitors by the way that it is made, reflecting its natural side and ’Sense of wonder’. Tree Top juice is made in Washington State, using 100% USA grown apples, by cooperative owners that tend to make their product the best possible. This is why using real, non-actor children and shooting in an editorial, documentarian style, the TV spot represents a wonderfully gentle and heart worming take on kids and their moments of wonder in nature.

The spot was done by Everynone, and it’s already rolling in San Diego, Denver, Portland and eastern Washington. This somehow reminded me of the Chipotle’s hearty and lukewarm commercial we wrote about a while ago – purely natural.