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Experience Digital Weather With Burberry’s ‘World Live’ by Katarina Radovic
  • April 27, 2012
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The only bright side of bad weather is that you can wear your trench coats, and no one knows that better then Burberry. Celebrating the opening of the first Burberry store in Taipei, Taiwan, the brand literally showed us its adaptation of weather conditions by creating interactive and digital weather in a multi-sensory atmosphere.

The realization of the idea required a custom cylindrical space built in the store with a 360˚ projection wall displaying this live event concept called Burberry World Live. The beautiful contrast of the dark atmosphere and stage lights, in combination with live music and digital weather, were one of the most spectacular fashion events lately. This kind of wide open space with a dominating large film screen must have made visitors feel like they were really experiencing wind, falling leafs or a forest atmosphere around them, and all combined with the latest Burberry collection.

This digital experience event was just the first in a row, and I believe it was certainly one of the Burberry’s most creative projects. The brand is planning to continue with Burberry World Live in the following seasons and present it in Hong Kong, London and Chicago.

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.