Volkswagen Takes You on a Ride on Facebook by Andrea Skarica
After Smart Argentina made their first drive through Twitter using more than 450 tweets that turned into an animated smart car drive, now we have the new social media drive operated by Volkswagen Amarok: the ultimate all terrain vehicle. It goes on everywhere, from mountains to streets of urban jungles, even Facebook. You can start the drive yourself by visiting the official Volkswagen Facebook Page for the Turkish market Volkswagen Ticari Araç.
The creative campaign is a flip book made of 200 Facebook photos that follow each other and by holding the right arrow pressed you start the drive that turns into a never ending movie loop. It also goes in reverse so try holding the left arrow. On the above image you can also see the great use of “outdoor advertising” inviting you to like the campaign. The agency behind the creative campaign is McCann Erickson Istanbul. Here you can see the video and the instructions to start the VW Amarok Facebook drive:
Smart Argentina Twitter commercial turned out to be a great inspiration and hopefully we will see more of similar creative ways to advertise using whole Social Media space and not just the space designed for it, of course, while respecting the rules of Facebook advertising.