The Worse You Park, the Higher the Score! by Katrina Radic
Combining an old school game and Parisian drivers (which, as shown, will do anything to get a parking space) agency Ogilvy made this super cool interactive ad for Ford’s Active Park Assist technology. The screen is actually a giant pinball machine and there were censors installed on the front and back of the cars next to the free parking space beneath it. So, the more the people bumped into the cars, the higher the score was. But what happens when you reach the high score and get the title of ‘worst driver’? Check it out below:
This is an absolutely wonderful idea, hitting right into the core idea of the product its promoting in a fun and utterly creative way. I give special kudos for the sound effects and music in the video. There’s nothing better then that old, old, old school sound.