What Would Happen if Famous Brand Logos Were Made in Hebrew? by Katrina Radic
Honest logos, Comic Sans Logos, Hipster logos – and now – Hebrew logos. Tinkering with famous brand logos is endless and always interesting to see, especially because they are absolutely iconic and a very big part of today’s culture. While making variations and playing with them, the questions always remains – will a certain logo change? Will it be better? Worse? Will it still be recognizable and iconic? etc.
As for where the Hebrew logos came from, Israel-based typographic artist Oded Ezer made a task for his students at Holon Institute of Technology to remake famous brand logos in Hebrew:
“By investing and understanding the very basic structures and architectures of the Hebrew letters, the task was to match—stylistically—the two languages without forcing the Hebrew to look like English, Arabic or Japanese letters” said Ezer.
The results are quite interesting, and yet again we ask the always popular question – are the iconic logos recognizable? Some are only because of the pictorial mark next to them, and some like IBM, Disney or The New York Times are recognizable only by their type or symbol incorporated in it. Keep that in mind the next time you make a brand identity of your own.