• Jason Brown

    I follow you, and you have an surprisingly identifiable strategy. The problem I and many others have is that you understand it and can live it.  It’s in your blood. I on the other hand am not nearly as cool and hip. I am also not one who can produce great content or wow people with my rapier whit and charm. Seems like a full time job. Am I wrong? P.S. Keep up the good work.

    • http://www.KimberlyBordonaro.com/ Kimberly Bordonaro

      Thank you, Jason! I appreciate your support and feedback.

      To answer your questions:

      1. Producing great content. I had a day one where I felt overwhelmed at the thought of blogging, creating e-books and reports, posting guest articles, etc. I had a learning curve and studied copy-writing along the way. However, even I don’t produce all of my content because I only have so many hours in a day. I work with copywriters on some of my content. I budget this as a marketing expense for my business.

      2. Natural rapier, whit, and charm. Yes, some of it comes naturally and some is a learned skill. However, if there is a golden rule of personal branding, it’s this: personal branding is not about creating a false or fake image. Not everyone is charismatic. Be true to yourself and your personality and add in a dose of common sense when it comes to building relationships. If you are being authentic, you would never feel that you have to be “on” all the time. 

      I guess the best example for my explanations is the star athlete. Is it natural talent that is at the heart of their success – or did they start out at the same place we all are and then learned proper form/process, committed time to working hard, and hired people along the way (coach, agent, manager, etc) to help them achieve their goals for stardom? It is probably a mixture of the two.  

  • Curmudgeon

    Is this where a vendor steps in and tells us how they can maintain our brand for a monthly fee? Or, teach us how for a fee discounted only if we immediately respond to their offer?

    • http://www.kimberlybordonaro.com/ Kimberly Bordonaro

      Your screen name and comment are very “on brand”. 😉

      As I mentioned in my post, there are “snake oil” salespeople in every industry. I think hiring someone to help with a personal branding campaign is a personal choice and that there are plenty of free resources across the Internet. There also are plenty of reputable companies and consultants that are truly there to help.