Klout, a site for measuring top influencers on social networks, revealed its new product for measuring influences for brands and products. With Red Bull as the only exclusive partner, the project was launched on Tuesday in beta version.
Brand Squad is created as a place where influencers are recognized and have a direct effect on brand by sharing their experiences.
This project will gather all previous brand pages: Facebook, Twitter, Google+, and will join the influences and opinions of the consumers. As I see it, brands can now promote their products mouth-to-mouth or better said tweet to retweet. Instead of some brand talking about its new products on social networks, customers will talk about them and share their opinion.
With Brand Squads, that will feature the brand logo, you will see a dynamic list of top 10 and 100 influencer for each brand, watch conversations flow across social media, monitor information about a brand’s recent developments and earn specific deal offers through Klout’s Perks platform.
As a part of this beta launch, Red Bull has offered Perks that will roll out to their top influencers over the next few weeks. If you’re one of Red Bull’s top advocates, they’ll keep you informed with a subscription to The Red Bulletin and make sure that you’ve had a chance to try their new Red Bull Total Zero by sending you a 4-Pack. The very top influencers will get some sweet merchandise or even a VIP Red Bull experience, like a behind-the-scenes look at the X-Games.