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IKEA Welcomes You to the Smallest Store in the World by Lana Markovic
  • April 16, 2012
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To demonstrate how there’s always a solution for furnishing restricted living space, IKEA came up with a pretty original idea by creating the smallest virtual store in the world. Motivated by the increase of limited living spaces, they built an entire IKEA store, that contains 2,800 products, in a 300 x 250 pixel web banner.

The campaign, made by a Dubai-based agency Ogilvy Action, is aimed towards people looking for studio flats as well as one/two bedroom apartments. The banner is placed in real estate sections of community websites. The virtual shop allows customers to browse by department, choose and buy any of the displayed products.

Photo: adsoftheworld.com

Check out the promotional video here:

The main purpose of the smallest IKEA store in the world is doubtfully to make shopping easier, as the banner is so small and the products are barely visible. But it’s a great idea on how to attract people to the official website, where browsing is certainly easier and pictures of the products larger.

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BY Lana Markovic

Marketing Assistant

Lana Markovic
After earning a degree in Marketing at the University of Zagreb, Lana ended up in Alberta, Canada, where she currently works in economic development & tourism. She loves traveling and learning foreign languages, and is in constant search of new challenges. In her free time, she enjoys reading, training, jazz dancing and playing guitar. One of her biggest weaknesses is her fidelity to certain brands. She sees her future working in communications for the non-profit sector.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.