To demonstrate how there’s always a solution for furnishing restricted living space, IKEA came up with a pretty original idea by creating the smallest virtual store in the world. Motivated by the increase of limited living spaces, they built an entire IKEA store, that contains 2,800 products, in a 300 x 250 pixel web banner.
The campaign, made by a Dubai-based agency Ogilvy Action, is aimed towards people looking for studio flats as well as one/two bedroom apartments. The banner is placed in real estate sections of community websites. The virtual shop allows customers to browse by department, choose and buy any of the displayed products.
Check out the promotional video here:
The main purpose of the smallest IKEA store in the world is doubtfully to make shopping easier, as the banner is so small and the products are barely visible. But it’s a great idea on how to attract people to the official website, where browsing is certainly easier and pictures of the products larger.