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Skittles Has Done It Again! by Katarina Radovic
  • March 27, 2012
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A new Skittles “Liar Liar” TV spot, created by advertising agency DDB Chicago recently premiered and it seems like there’s nothing new that can surprise after the independent Skittles Newlyweds commercial. We are used to Skittles’ official and weird advertising, but this time we’re compassionate to the poor kid from the video. The first time I saw this video I thought about the poor Pinocchio with a modern Skittles twist, but I guess that the version with a rainbow nose would be even more disgusting. It seems that Skittles has gone one step forward and become a bit meaner, but I have to admit it’s still hilarious. I suppose that this time Skittles is ‘jelly’ like never before and that mean mom and friends have deserved it:

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.