Facebook Paints a Gigant QR Code on Its RooftopWritten by Dorian Cioban / Featured in: Creative, Digital / 27.03.2012.
The QR code scanning technology is something relatively new that somehow brings us closer to the future by creating the missing link between physical and virtual space. With the lightning-fast development of camera phones at the beginning of the 21st century and ultimately smartphones over the period of past 5 years, the virtual space has become a mecca for promoters and advertisers. It has become more personal and more interactive. But whats the deal with Facebook and a giant QR code painted on its roof? The story goes like this:
“When the last of the employees moved in to our new Facebook headquarters in Menlo Park, Mark Zuckerberg announced a “Space Hackathon,” says Mark Pike, an Associate of the Facebook User Operations, Intellectual Property team. “His post encouraged everybody to decorate the new space to make it our own—tag the walls with spray paint, hang cool posters, and hack the building with some patented Facebook personality. But a few of us interpreted the call to action a bit too literally. We decided that we wanted our “space hack” to actually be visible from space. We wanted to hack the globe,” Pike added.
Over the period of the next few days they have planned on how to put the QR code on the roof of Facebook headquarters in Menlo Park, eventually resolving the problem with some cans of paint:
Source: Facebook, Justin Shaffer
So what does this QR code represent? Acoording to Mark Pike, when the QR code is scanned, it redirects on the fbco.de website where the users are welcomed with a coming soon message. When clicked upon, the page redirects to the QR code’s Facebook page.
“An engineer on the team realized that the shorter the URL stored in a QR code, the less complex the QR code needs to be,” said Pike. He continued: “We went ahead and purchased fbco.de and the QR code pixels fell into place from there. Even with an idea as crazy as painting a 42′ foot grid on the roof of a building, nobody stopped us. All my co-workers reacted the same way: “What can I do to help?” Whether it was the mobile engineer who worked on the QR code landing site, the application engineer with carpentry skills, the marketing intern who helped brainstorm our launch plan, or the facilities team who pointed us to the ladder, everyone came together for the sake of building something fun,” concluded Pike.
Check out the video below of the actual painting the QR code:
With this example, Facebook clearly demonstrates that it still knows how to have fun regardless of being the biggest social network in the history of mankind and one of the most popular brands over the period of the last few years. Moreover, this escapade somehow reminded me of the famous business card that Mark Zuckerberg used to have during his first years at Palo Alto – juvenile, yet brilliant.