Pernilla&Asif, an architecture studio from London, was commissioned recently to design the Coca-Cola Olympic pavilion. The young duo, known for creating installation art pieces and small, simple pavilions, took a huge step forward by accepting this corporate-driven challenge. The pavilion, by its scale and aesthetics does not resemble the studio’s previous work (at least according to the preliminary renders). However, it will feature the same forward thinking that is an irreplaceable part of all their other projects.
The inspiration for the structure came from Coca-Cola’s global campaign intended for the Olympics called “Move To The Beat”. Consequently, the pavilion is dubbed “The Coca-Cola Beatbox” and is envisioned as an interactive structure that will enable visitors to create their own remixes of the Olympic songs produced by Mark Ronson. In accordance with the global sustainability frenzy, the pavilion will be made using eco-friendly technologies and materials.
In an interview for designweek.uk, Asif Khan, founding partner at Pernilla&Asif, commented on the structure’s features:
Each of the cushions is embedded with a sound sample recorded from around the world by Mark Ronson and remixed into a track. We thought about a building as an instrument and how you can engage with it and participate in it. It’s got a narrative: the architectural journey and the sound journey run in parallel, so as you go around the building they both unravel.
Enabling visitors to interact with the pavilion has always been an interesting concept for me, and although I am not delighted with the aesthetics of this piece (I really can’t match it with its creators), I can’t wait to see it come to life and see what the visitors’ reactions will be like.