Here’s a phenomenal idea – why don’t you advertise a vintage series (about, mainly print, advertising) through a magazine, and redesign all existing advertisemnts in it to fit the shows well known 60′s style? That’s what Newsweek did to celebrate the long awaited season 5 premiere of Mad Men. Not only is Mad Men the cover story, but the layouts and ads are all redesigned to fit in to the Mad Men 60′s madness. Some ads anted up with authentic period ads, but most of the brands created new ones to fit the retro style.
“We’ve literally taken a page from Newsweek’s past—recreating the sleek, iconic look of the magazine during the swinging ‘60s, but with all original content. Imagining what a Newsweek website would have looked like, without dropping a tab of acid, was no easy feat. But with a leap of faith (and a single martini), we created an online edition that Don Draper would have toasted. We hope you do too.” Newsweek wrote on its website.
The retro ads feature Bloomingdale’s, British Airways, Estee Lauder, Mercedes-Benz, and even Benetton’s UNhate campaign, among others.
What to say? This is great, fun, creative and it hits the core point of Mad Men, where fans can actually touch and feel the show and it’s style, thus being closer to it, as apposed to just watching it via TV or other advertiasing. I know I would like this issue of Newsweek in my collection. Would you?
The issue will be available digital and in print, and you can vote for your favorite vintage ad here.