Ducati’s Monster Collection By DieselWritten by Katarina Radovic / Featured in: Automotive, Business, Fashion / 20.03.2012.
Last year the Italian fashion brand Diesel started its collaboration with motorcycle manufacturer Ducati, presenting the Ducati Moto GP racing team as their official sponsor. Their partnership is continued by the Monster Diesel capsule collection. The whole collection is inspired by Ducati’s latest motorcycle model, Monster 1100EVO, featuring a urban, sexy black style.
“The Monster Diesel, and the collection dedicated to it, reflects the “coolness” of this iconic motorcycle and our brand in general. The collaboration with Diesel, underlines our focus on the style and trends that shape the market and I am delighted to associate our world with that of fashion and, in particular, with Diesel. Both brands globally represent technology and innovation in pure Italian style.” -said Gabriele Del Torchio, President of Ducati Motor Holding.
These two brands didn’t just make a biker fashion collection, they have merged their forces to create some of the motorcycle design – that’s how Diesel has branded the motorcycle seat. Ducati’s design team and Diesel’s founder Renzo Rosso were inspired by the military theme that fit perfectly with the motorcycle. The collection consists of eleven different styles, all perfectly designed to suit the sexy biker. It is expected that the collection will hit the market in April, in Diesel stores and in selected Ducati stores.