Top 10 Facebook Brand Pages by David Brbaklic
After the recent big launch of Facebook Timeline for pages, we have decided to round up the Top 10 brands that take the full advantage of the new platform. For those of you that are not familiar with what the brand pages’ Timeline does, a quick recap follows. It is basically the same thing as the regular Timeline that was introduced to users’ profiles, but with some additional features such as enhanced admin interface and easier navigation across administrator options, starring specific milestones and significant events in companies’ history which makes them stand out on the timeline, and the possibility of filling the Timeline up to year 1800 (a possible restrictive element, as some companies’ beginnings date even further than that). From a fan point of view, the new brand page Timeline offers a more personal experience, as the first data one sees upon entering the page is who of their friends likes the brand, and what some of them posted about the brand recently (randomly displayed, and always substituted when the page is refreshed). So, here’s out top 10 based on the Timeline designs, and the brands’ interactivity:
The guys at Microsoft really started to think with their heads and realized that consumer care is not something you leave to handle itself, while you do the the heavy software programming. First a developer version of Windows 8, now a Timeline stuffed with the company’s history and regularly updated content.
When you think of branded hamburgers, many companies are brought up – McDonalds, Burger King, Wendy’s… But when it comes to branded pizza – there’s only one – Pizza Hut. The company is very active on the new page, and found a pretty interesting way of connecting the profile picture with the cover photo.
The vodka manufacturer has been working hard recently on becoming a synonym for great nightlife through various social media campaigns. You couldn’t expect from the company not to upgrade to Timeline after such Facebook activity.
Adobe – the company that enables the digital world to look the way it looks, thanks to their wide range of products. They haven’t fallen behind with testing Timeline, however, there’s still a lot of work to do filling it with company’s rich history.
Retail and consumer merchandise giant has always been active when it comes to customer engagement as well as funding charity organisation, investing in education etc. They are working hard on keeping the consumers informed about these campaigns, but about various discounts, new arrivals, even recipes of delicious meals as well.
Red Bull is known for financing some of the most extreme sportsmen of all time, as well as investing in out-of-this-world projects such as the recently renewed Stratos project attempting to break the high altitude jump world record (31 km) and three other world records. They like to keep their fans amused with interesting videos documenting these activities, and their Timeline is filled pretty neatly.
The best for the last. Coca-Cola has confirmed its brutal domination in the fizzy drinks market once again. Not only have they converted to Timeline before Pepsi, who still fancies the old page, but they have filled it with insane amounts of information about the company all the way back to its beginnings in 1880′s.
Interestingly, there are plenty of brands that haven’t switched to Timeline yet. Google, McDonalds, KFC, Samsung, Mercedes-Benz, BMW, the list goes on and on. Why is that happening? They have the chance to test the platform out and to prepare themselves, until it goes live for all pages on March 30. Okay, Google’s reason is pretty certain – they are developing their own social network, and probably do not want send a self degrading message by showing affinity towards Facebook through launching Timeline before it becomes compulsory for everyone.