Top 10 Facebook Brand Pages by

  • March 13, 2012
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After the recent big launch of Facebook Timeline for pages, we have decided to round up the Top 10 brands that take the full advantage of the new platform. For those of you that are not familiar with what the brand pages’ Timeline does, a quick recap follows. It is basically the same thing as the regular Timeline that was introduced to users’ profiles, but with some additional features such as enhanced admin interface and easier navigation across administrator options, starring specific milestones and significant events in companies’ history which makes them stand out on the timeline, and the possibility of filling the Timeline up to year 1800 (a possible restrictive element, as some companies’ beginnings date even further than that). From a fan point of view, the new brand page Timeline offers a more personal experience, as the first data one sees upon entering the page is who of their friends likes the brand, and what some of them posted about the brand recently (randomly displayed, and always substituted when the page is refreshed). So, here’s out top 10 based on the Timeline designs, and the brands’ interactivity:

1. Windows

The guys at Microsoft really started to think with their heads and realized that consumer care is not something you leave to handle itself, while you do the the heavy software programming. First a developer version of Windows 8, now a Timeline stuffed with the company’s history and regularly updated content.

2. Starbucks

Starbucks is a brand that is known for engaging customers at all levels. Switching to Timeline was a logical step further.

3. Pizza Hut

When you think of branded hamburgers, many companies are brought up – McDonalds, Burger King, Wendy’s… But when it comes to branded pizza – there’s only one – Pizza Hut. The company is very active on the new page, and found a pretty interesting way of connecting the profile picture with the cover photo.

4. Smirnoff

The vodka manufacturer has been working hard recently on becoming a synonym for great nightlife through various social media campaigns. You couldn’t expect from the company not to upgrade to Timeline  after such Facebook activity.

5. Adobe

Adobe – the company that enables the digital world to look the way it looks, thanks to their wide range of products. They haven’t fallen behind with testing Timeline, however, there’s still a lot of work to do filling it with company’s rich history.

6. Walmart

Retail and consumer merchandise giant has always been active when it comes to customer engagement as well as funding charity organisation, investing in education etc. They are working hard on keeping the consumers informed about these campaigns, but about various discounts, new arrivals, even recipes of delicious meals as well.

7. Nike

The sports equipment manufacturer has filled the Timeline only up to 2008, but they try to compensate this by posting great photos and news concerning current campaigns on a daily basis.

8. Ups

Unlike Ups’ main competitors FedEx and DHL who haven’t tried Timeline out yet, the logistics company is trying to deliver fresh content to its page every day, and is doing a pretty good job.

9. Red Bull

Red Bull is known for financing some of the most extreme sportsmen of all time, as well as investing in out-of-this-world projects such as the recently renewed Stratos project attempting to break the high altitude jump world record (31 km) and three other world records. They like to keep their fans amused with interesting videos documenting these activities, and their Timeline is filled pretty neatly.

10. Coca-Cola

The best for the last. Coca-Cola has confirmed its brutal domination in the fizzy drinks market once again. Not only have they converted to Timeline before Pepsi, who still fancies the old page, but they have filled it with insane amounts of information about the company all the way back to its beginnings in 1880′s.

Interestingly, there are plenty of brands that haven’t switched to Timeline yet. GoogleMcDonalds, KFC, Samsung, Mercedes-Benz, BMW, the list goes on and on. Why is that happening? They have the chance to test the platform out and to prepare themselves, until it goes live for all pages on March 30. Okay, Google’s reason is pretty certain – they are developing their own social network, and probably do not want send a self degrading message by showing affinity towards Facebook through launching Timeline before it becomes compulsory for everyone.

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BY David Brbaklic

Staff Writer

David Brbaklic
Jack of all trades, master of none. Enrolled in an architecture course at the Faculty of Architecture in Belgrade in 2009, has been introduced to a variety of fields ranging from art, graphic design and 3D visualization to architecture itself. Has been trying to figure out how to make them all work together since.
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