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IKEA’s iPad DIY Kit by Dusan Mihajlovic
  • March 13, 2012
    • ,

SMFB agency in Norway launched IKEA’s new catalog for iPad. This wouldn’t be so interesting if there wasn’t something else behind it – this winter the average temperature in Norway was ten degrees below zero, so everybody was wearing gloves and could not use their smartphones, or any other touchscreen devices, and even though blustery weather isn’t strange to Norwegians, the process of ungloving oneself every single time to use a smartphone or tablet is just too much of a bother for anyone. That’s why the agency made a DIY special sewing kit, called “Beröra” (which means ‘to touch’) in pure IKEA style, making it possible for all the Norwegians to make their mittens iPad-touchable. They have created and distributed over 12k of kits in just two weeks, and as a result, IKEA’s catalog has become numero uno on Norway’s App Store list for iPad and most downloaded IKEA catalog per capita in the world.

Although this campaign and product were made in Norway, it could have been useful anywhere in Europe this winter.

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BY Dusan Mihajlovic

Contributor

Dusan Mihajlovic
Since his birth, he was always in a move, hyperactive some would say. But nowadays they say he is traveller who does not chase life, but life is chasing him, enthusiastic, keen on music, always trying to expand his wide knowledge, but well organized in his frenzy world with very little spare time. Majoring in International Finances on University of Belgrade, but also keen on developing brands. Favourite quote: Carpe Diem.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.