Jean Paul Gaultier, Diet Coke’s New Creative Director

Collaborations between big brands and popular fashion designers is not something uncommon. A big brand always needs that extra push in order to refresh its image or to make the campaign more successful… Read Full Article

Google Introduces Google Play Service

Google announced that they have launched a new service whose task is to eliminate all the unnecessary syncing and file transferring when it comes to digital entertainment… Read Full Article

Apple, The World’s Most Admired Brand Of 2012

Fortune Magazine and the Hay Group submitted a report card on the most admired brands of 2012. Starting with approximately 1,400 brands, they sorted them by industry and selected the 15 largest for each international industry and the 10 largest for each U.S. industry, and finally surveyed a total of 698 brands from 32 countries… Read Full Article

Global Brands: The Marketing Kingdom – Event Summary

As most of you already know, Branding Magazine was the official marketing website for the royal event in Zagreb, Croatia - The Marketing Kingdom. We have covered the whole event live, tweeted and shared opinions about branding with delegates and speakers…. Read Full Article

Why Guerrilla Marketing Is Still Relevant In 2012?

Firstly let’s remind ourselves what guerrilla marketing is: it was defined by Jay Conrad Levinson in his book Guerrilla Marketing back in 1984 as “the act of executing an unusual or unexpected marketing activity in a common, everyday place in order to generate a buzz for your products or services”… Read Full Article

L’Odyssée De Cartier

Celebrating rich history, the luxury brand Cartier has put all of its efforts to amaze us with its latest short film entitled L’Odyssée de Cartier. … Read Full Article

New Starbucks Concept Store And Coffee ‘Laboratory’ Opens In Amsterdam

Now I’m not a Starbucks fan. I’m really not. But you can’t really resist loving their creativity. After seeing the Japanese concept store by Kengo Kuma I was like ‘oh, this is really creative and interesting, good work’ but after seeing this I was like ‘wow’… Read Full Article

Red Bull’s 2012 Traveling Music Academy

This year’s Red Bull Music Academy recently started in Madrid, Spain. Just like in the previous 15 years, the academy will be organizing parties throughout as many as 30 countries featuring 60 artists from all around the world… Read Full Article

Brand Managers Rejoice, Twitter Just Opened Its Vault

Brand managers should be dancing in the streets, literally with the news that Twitter is now allowing companies to search and analyze two years worth of Tweets instead of the previously-allowed 30 days… Read Full Article

Famous Brand Logos Analyzed By A 5-Year-Old: British Edition

Here is a response to the original “Brand Logos Analyzed By A Five Year Old” all the way from London, from Grain design studio’s own 5-year old. What to say except that this is too cute, that Adidas sells pizza and that the Colonel is a butcher. Goooooogle! Read Full Article