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Dr Pepper Goes Superhero by Katarina Radovic
  • March 12, 2012
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While waiting for Marvel’s latest achievement called “The Avengers”, their official sponsor, Dr Pepper has presented a new campaign announcing the movie with a special can design. This legendary comic book series, published in 1963, will make a comeback big style.

In partnership with Marvel Studios, a new range of eight limited edition cans inspired by The Avengers superhero team: Iron Man, Loki, Hulk, Hawkeye, Captain America, Thor, Nick Fury and Black Widow will be featured. I’m not thrilled very much with the can design – it looks too much fictional and conspicuous.

Photo: Dr Pepper

This is the third collaboration between Marvel and Dr Pepper, who was the official sponsor for Iron Man 2 and Thor. Comics fans will be able to make their Dr Pepper collections in April, following the movie’s UK premiere on April 26 and in US on May 4th.

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.