Absolut Vodka and Swedish House Mafia – two of some of the best known Swedish iconic brands – have teamed up in order to make a multi-dimensional cocktail experience. In other words – it’s a promotion of Absolut inspired by the Greyhound cocktail that features a new song from Swedish House Mafia entitled the same name.
The promotion officially starts March 12th on absolut.com/remix where fans can check out exclusive Swedish House Mafia content, a Greyhound remix package and other assets.
Below is the futuristic dog-racing video for the song, a little ‘tutorial’ on how to make a Greyhound and a ‘Behind the scenes‘ of making the track:
Vodka, DJs, trippy futuristic video…what more could you need? Even though I’m not a fan of this kind of music (but I am a fan of Absolut and its incredible campaigns) I think that this will make fans very, very happy.