Range Rover Debuts Evoque, World’s First Convertible SUVWritten by David Brbaklic / Featured in: Advertising, Automotive / 07.03.2012.
Yesterday at Geneva Motor Show, Range Rover, Land Rover’s luxury SUV manufacturing subdivision revealed Evoque Convertible – a topless version of their smallest SUV in production. Although only a concept, it has been created to explore the potential of convertible SUVs, and according to public reactions after the revealing it may even go to serial production – continuing the brand’s tradition of creating new market segments.
Gerry McGovern, Land Rover’s design director commented on the concept:
“The Evoque lends itself beautifully to the idea of a convertible. This study is not a traditional convertible design execution – instead we have worked with the balance of the Evoque’s lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable.”
“The Evoque Convertible Concept is a new twist to the Evoque story and explores the potential to further extend the nameplate’s appeal by giving existing customers more choice, whilst at the same time reaching out to a completely new customer base,” added John Edwards, Land Rover global brand director.
The car is based on Range Rover Evoque Coupe model, and features a soft, retractable roof system with Roll Over Protection System. With Evoque being the greenest Range Rover of all time, Evoque Convertible’s sustainability and small carbon footprint is guaranteed.
If it is to judge by Evoque’s so far success, the convertible version would probably have a bright future on the market. Some companies, eager to see drop top Evoques rolling on the streets, started producing kits for transforming the standard model into a convertible. Take a look at the promotional video from Geneva, and judge for your self. Feel free to share your opinion with us in the comment area below.