Fiat made sure that their extremely attractive ace up their sleeve, Catrinel, had a short appearance in the ad with Charlie, too. Take a look at the commercial after the break.

After making a ridiculous step shooting commercials with J.Lo for the regular 500 version, the guys at Fiat decided to rethink their strategy. Or have they? Okay the “Seduction” ad has some sort of a point. But Charlie Sheen? Come on. What’s makes his commercial different from the J.Lo ones? He’s also a cheesy celeb, whose peak of career is being known for the ability of snorting extraordinary amounts of the white substance and staying alive. Yes, his “Tiger Blood” mumbo-jumbo was pretty entertaining, but that was months ago. Furthermore, the commercial  follows a banal logic “we have a mean car – let’s hire a bad ass guy to promote it”, although they have received plenty of advice after the J.Lo fiasco to concentrate more on the car’s heritage – which it has plenty of. Some people never learn, do they? Strangely, poor advertising seems to do the trick, as the sales of Fiat 500 were up 69% in February, according to the company.