J&B is a British whiskey brand that dates back to the 1700s, when it was mostly served to the Royal Household and aristocrats. Today it’s all about party, party, party, and that’s why after a few (also) colorful limited edition bottles, J&B has now rolled out the “Crazy Colors” limited posh rave-like edition by agency Blackandgold, that just exudes fluorescent colors, animal patterns, and, all in all, absolute kitsch.
Though it looks how it looks, you just can’t stop and not say that this package would be absolutely eye catching – a total stand-out on the shelves and simply – fun to buy. It is a party drink, and it fits its purpose. The only thing I can’t forgive them for is the name. Crazy Colors? Seriously?
The Crazy Colors limited edition bottles will be sold exclusively in Paris Publicis Drugstore and in all prestigious night clubs in France. And if you don’t live in France and can’t get a hold of a J&B leopard or zebra print bottle, check out this beautifully made animation about the brands history:
Fun facts: J&B is Patrick Bateman’s favourite drink in American Psycho in both the film and the novel, and the first recorded advertisement in history is from them – it was advertised in in “The Morning Post” in 1779. while the brands name was still Johnson and Justerini, and while the name for whiskey was still “Usquebaugh”, according to J&B’s website.