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Heineken Open Design Explorations Edition 1: The Club by Dusan Mihajlovic
  • February 29, 2012
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The ideas of Heineken’s marketing experts and brand managers are always inspirational and quite catchy. The resent one is merging young designers with the nightlife clubbing culture and responding to the needs of clubbers.

This extremely exciting and thrilling campaign will be shown at the Milan Design Week in April. The concept, called Heineken Open Design Explorations Edition 1: The Club, is designed by 19 designers – taking their opportunity to showcase their work and imagination with the club designs. The designers are from all over the world: Milan, Sao Paolo, New York and Tokyo.

This promotion includes various types of design, from club interior design to simple fashion. The club can unite designers, clubbers and Heineken, so they create one and unique feeling and environment in clubs that will be special for all the night lovers.

Perfect timing, the Milan design week, for promoting clubs and demonstrating designs of interiors, graphics, fashion, products and motion, will lead to true demonstration and reaction of consumers, with plenty of after parties and real world clubbers – models.

Bellow you can see the short video featuring some of the designers and hear their words:

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BY Dusan Mihajlovic

Contributor

Dusan Mihajlovic
Since his birth, he was always in a move, hyperactive some would say. But nowadays they say he is traveller who does not chase life, but life is chasing him, enthusiastic, keen on music, always trying to expand his wide knowledge, but well organized in his frenzy world with very little spare time. Majoring in International Finances on University of Belgrade, but also keen on developing brands. Favourite quote: Carpe Diem.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.