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Who Will Play Sprite’s Uncontainable Game? by Katarina Radovic
  • February 27, 2012
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Sprite has presented Uncontainable Game, its largest global campaign ever. With an aim to find young basketball talents, the campaign will be launched across 27 countries. Of course, for this kind of project they have to hire the biggest NBA stars: legendary basketball players Kobe Bryant, LeBron James, Al Horford of the Dominican Republic, Andrea Bargnani of Italy, Serge Ibaka of the Republic of Congo along with Omri Casspi of Israel.

This group of professionals is in charge of finding the next generation of the great ones. They are divided in two teams, Team Intense with a Bryant as a coach and Team Sudden leaded by James. After the search for talents this teams should contain 12 amateur players in each, who will show their skills in Uncontainable Game competition at NBA All-Star 2013.

“The best global campaigns we’re able to launch from the center. That happens when we have a property or set point in time that we can activate against. The NBA All-Star Game and the kickoff this weekend give us the platform and property with basketball to create some unified tools and one story.” said Michael Mathews, Coca-Cola

Sprite and these great names of today’s basketball are calling all the amateur players to let them discover the talent by submitting their best moves on the court, that will be judged by the NBA players. I think that this is a truly a life time opportunity, so don’t be lazy to send a video of yourself. Get out on the court and take a chance!

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.