Sprite has presented Uncontainable Game, its largest global campaign ever. With an aim to find young basketball talents, the campaign will be launched across 27 countries. Of course, for this kind of project they have to hire the biggest NBA stars: legendary basketball players Kobe Bryant, LeBron James, Al Horford of the Dominican Republic, Andrea Bargnani of Italy, Serge Ibaka of the Republic of Congo along with Omri Casspi of Israel.
This group of professionals is in charge of finding the next generation of the great ones. They are divided in two teams, Team Intense with a Bryant as a coach and Team Sudden leaded by James. After the search for talents this teams should contain 12 amateur players in each, who will show their skills in Uncontainable Game competition at NBA All-Star 2013.
“The best global campaigns we’re able to launch from the center. That happens when we have a property or set point in time that we can activate against. The NBA All-Star Game and the kickoff this weekend give us the platform and property with basketball to create some unified tools and one story.” said Michael Mathews, Coca-Cola
Sprite and these great names of today’s basketball are calling all the amateur players to let them discover the talent by submitting their best moves on the court, that will be judged by the NBA players. I think that this is a truly a life time opportunity, so don’t be lazy to send a video of yourself. Get out on the court and take a chance!