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Benetton’s Digital Interaction With New Apps by Katarina Radovic
  • February 22, 2012
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Today, Benetton has announced its updated range of apps for the new generation of tablets and smartphones. The apps will be launched as an accompaniment to the latest Benetton Spring/Summer 2012 collections for each of their brand: United Colors of Benetton, Sisley and Playlife. Benetton has the privilege to be one of the few companies with a dedicated iPad app for corporate communication. Benetton Group has for its goals to achieve communication with its consumers using the digital world, new media and the potential of the mobile world, and with this in mind, it has officially announced the launching of its apps for iPhone, iPad, Android, Blackberry and, soon, Windows 7.

“Benetton Group integrates its content with high-tech tools to leverage the identity, lifestyles, experiences and relationships of young (and not only young) people around the world. Sharing your favourite look, having access to a long playlist of music tracks, always knowing where to buy the clothes in the new collections and being constantly updated with the latest news: the United Colors of Benetton, Sisley and Playlife apps offer all this and more.”

Benetton is embracing new media in order to make the distinctive, powerful brand with reliable products, but all with a strong interaction with customers as the main component. The previous Benetton’s UNHATE campaign was a brand’s big success that achieved the main goal – a global interaction with more than 500 million contacts and 60% more Facebook fans.

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.