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Volkswagen America Sponsors Kraftwerk Performance by Srdjan Toljagic
  • February 17, 2012
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Photo: Kraftwerk

The Museum of Modern Arts will showcase it’s first ever live, time-based retrospective sponsored by Volkswagen Group of America. The exhibition is an eight night live performance of electronic music pioneers Kraftwerk.

They will perform selected songs from all of their albums  in chronological order featuring 3-D visualization, dubbed Kraftwerk – Retrospective 1 2 3 4 5 6 7 8. The performances will take place in MoMA’s Donald B. and Catherine C. Marron Atrium, from April 10 -17, 2012.

Jonathan Browning, president and CEO, Volkswagen Group of America said: “The originality and creativity that Kraftwerk brings to its performances are well-aligned with the core values of the Volkswagen brand, and we are excited to support this exhibition at MoMA as part of our ongoing partnership. We are looking forward to continuing our collaboration in 2012 to help MoMA achieve its long-term objectives and bring a variety of new exhibitions and programs to the public.”

These live 3-D performances are part of a multi-year partnership between Volkswagen Group of America, MoMa and Moma PS1. Tickets available here.

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BY Srdjan Toljagic

Author

Srdjan Toljagic
Balancing between business and fun, but always finding them co-dependent, Srdjan is a marketing and guitar wiz from Novi Sad, Serbia. Studying Graphic Design, but focusing on becoming an expert in the marketing field. He is an energetic, verbose, and sometimes over passionate individual.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.