UNICEF Tap Project ContinuesWritten by Katarina Radovic / Featured in: Advertising, Agency / 15.02.2012.
Since 2007 UNICEF is dedicated to providing clean water to children around the world with its UNICEF Tap Project. This years’ aim is still the same, but with the help of Giorgio Armani Fragrances and advertising agency Droga5. The charity campaign is encouraging all the volunteers, restaurants, partners and individuals across the US to get involved in this project.
For the 6 years of its existence, Tap Project has raised nearly $3 million in the U.S. and helped millions of children globally. This year, during the World Water Week (March 19–25) the nationwide campaign sponsored by the U.S. Fund for UNICEF will return. People are invited to pay $1 or more for the tap water they usually drink and use, what’s enough for providing to children the access to safe water for 40 days. With a help of award-winning illustrator Tavis Coburn, UNICEF has presented its print ads and video campaign directed by Brent Harris.
For the third year Giorgio Armani Fragrances is still determinate to help. The company will donate $1 to the US Fund for UNICEF for each Acqua di Giò for Men and Acqua di Gioia Women spray cologne that be sold in US during the March. I believe that many people will find this too complicated for participating in this project, so there’s an even easier way. You just have to Like the Acqua for Life page on Facebook, because the first 100,000 people who ‘Like’ will help to raise $1 for each click.